Sample initially posted an image of the sign without the words "Black Rifles Matter" on his Facebook page in July, saying that he'd "had enough of the this "assault weapon" nonsense". Yes, we have 'em. "No, you can't take 'em" in support of Second Amendment rights several weeks ago.
He said he chose to adapt the "Black Lives Matter" phrase because he thought it would make an impression.
Boothbay Region Chamber of Commerce director Rick Prose told NECN that his office has received complaints from visitors.
Mr. Sample is known for posting signage on his property and has drawn scrutiny for his messages before, including in 2015 when one sign featured the Confederate flag, the Bangor Daily News reports.
A ME man has sparked outrage by posting a sign that says "Black Rifles Matter" on it on his private lawn.
One of the tourists who've lodged a complaint is CT resident Paul Mayor. But its defenders argue that the sign is on private property and therefore protected by the owner's civil liberties.
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The riff on the Black Lives Matter movement - which protests police brutality, and especially police shootings, against black people - was deliberate, he told NENC. There's been some talk that I have hurt tourism.
Sample said he changes the sign regularly and will soon replace the Black Rifles Matter sign with something else.
"Some of these people have cut their vacation short and left early", Thomas Woodin, Boothbay Harbor Town Manager, said.
"In the meantime, I put up my sign", he said. They shouldn't be putting things out like that.
"People are ignorant, they shouldn't be putting things out like that", Paul Mayor of CT said.
He added in the comment section, "I'm going to add Black Rifles Matter to the top I think". "If anything, they should be flattered I used the phrase".