That was clear on Monday, when the campaign signaled a push into traditionally Republican Arizona by announcing that the first lady would host an early-vote rally in Phoenix on Thursday.
And, in response to allegations about Republican nominee Donald Trump's treatment of women, she will remind Arizona voters that they "can come together and declare that enough is enough, and we do not tolerate this kind of behavior in our country", the campaign said. He said: "These claims are all fabricated, they're pure fiction and they are outright lies". "I listen to all of this and I feel it so personally, and I'm sure that many of you do too, particularly the women".
Clinton has been on the back foot nearly since the campaign began and hasn't managed to obliterate Trump during their televised debates, despite being virtually handed the weapons to take him down.
What should Michelle Obama do with her considerable talents once the Obamas leave the White House?
"Because she said what she thought, and because she smiled only when she felt like smiling, and not constantly and vacuously, America's cheapest caricature was cast on her: the Angry Black Woman", Adichie wrote. "I think with the unpopularity of these two candidates, turnout is going to be abysmally low". Speaking at Arizona State University Wednesday, she sprinkled Trump's name throughout her 30-minute speech and question-and-answer session with more than 500 supporters on the campus in Tempe.
"It's easier to dismiss the president's call for Donald Trump to stop whining about losing the election, which is largely political talk, than it is to dismiss the first lady's call for Trump to comport himself like a man who respects women", said Thomas Schaller, a political science professor at the University of Maryland.
The campaign has also developed a strong field organization in Utah.
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The pair met for the first time on the day of her death in the resort town of Surfers Paradise after connecting on the dating app. His family gasped with relief as the jury of six men and six women, some of whom were in tears, declared him not guilty.
Trump's campaign didn't respond to a request for a comment on its Arizona operation.
"I can't think of a bolder way for Donald Trump to lose even more standing than he already has than by engaging the first lady of the United States", Politico reports principal deputy White House press secretary Eric Schultz telling reporters on October 13. But the state's two GOP senators, John McCain and Jeff Flake, have both said they won't vote for him. Arizona is up next, with more appearances expected after that.
"In 2008, she was really polarizing", said Brower.
There was simply no point.
In the a year ago, 148,000 new voters registered - with 19,000 more Democrats than Republicans.
Adichie also mentioned the backlash Michelle got after admitting that seeing the support for her husband during his campaign, and seeing people hungry for change made her proud to be an American for "the first time in [her] adult life".
Of course she's more than capable of holding office and would be in a stellar starting position.
Mrs. Obama spoke at length at the Manchester rally about the release this month of a video from a 2005 "Access Hollywod" interview, where Trump said into a microphone he did know was live, that he used his celebrity to make sexual advances on women without their consent. "This is not that race".