The wait is finally over and the much anticipated John Lewis Christmas advert has been revealed.
The department store enjoyed huge success with their The Man on The Moon advert past year.
As a badger, hedgehog, fox and squirrel test the trampoline overnight, they are watched by an angry boxer dog Buster who is locked in doors.
The ad shows a couple building a trampoline for their little girl to present to her on Christmas Day and people are saying that this will ruin the magic of Santa for little kids.
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According to reports, John Lewis spent £1 million on the advert for this year's festive season, which is set to a new version of American singer Randy Crawford's 1980 hit One Day I'll Fly Away sung by Blythe Pepino of electronic band the Vaults. It really embraces a sense of fun and magic, reminding everyone what it feels like to give the flawless gift at Christmas. Buster is played by a five-year-old Boxer called Biff.
"The song choice and everything was just so good, yet so sad", while one other said: "So disappointed with The John Lewis christmas advert, the song wasn't even good". It was predicted that the 2016 Christmas advert would be released last Friday. This year it has chosen The Wildlife Trust "as the story brings to life some of Britain's most-loved wildlife".
As with every Christmas advert, John Lewis has teamed up with a charity to help raise funds and awareness. The retailer has also worked with the charity on a number of fun, educational tools which will be available online, to encourage more children to develop an interest in British wildlife.
In keeping with the "never knowingly undersold" motto, John Lewis has a range of supporting branding around the ad itself, which debuts this morning on YouTube before its first terrestrial airing on ITV at around 9.15pm.