The HTC U Ultra is the brand's new top-of-the-range 5.7-inch smartphone.
The company argues that the secondary 2.05-inch (160×1040) display found on the U Ultra is more purposeful than takes by other companies.
The HTC U Ultra is nearly same in many respects, but it has got many unique features that make it a much better device of the two. The device will also have 4GB of RAM, and either 64GB or 128GB of storage with the surprising addition of a microSD card slot for up to 2TB of space. It supports full HD (1080p) video recording at 30fps.
The HTC U series also includes a new U Sonic technology that is built into the in-box earphones, that use sonar to map out the users ear-drums and deliver customised sound.
HTC U Ultra's rear camera comes with a 12MP sensor, while it gets a bigger 16MP sensor on its front camera.
HTC's Sense UI that sits atop Android also includes HTC's own AI.
The main camera on the back seems to consist of the 12-megapixel UltraPixel sensor the HTC 10 was famous for, but with better autofocus features.
Both the smartphones will be available in Brilliant Black, Cosmetic Pink, Ice White, and Sapphire Blue color variants.
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The U Play has size on its side though as the smaller and lighter option, and it still offers the same software experience and an identical front-facing camera to the U Ultra, as well as a similar design. The phones also come with HTC's new smarter, self-learning "U" AI companion and get rid of the 3.5 mm headphone jack in favor of a Type-C port.
Instead of the Snapdragon 821 SoC, the smartphone is powered by a Helio P10 processor, with 2500mAh battery.
Last but not least, we should mention the phablet is powered by a 3,000 mAh battery which is a bit flimsy, especially considering that the LG V20 bundles a more consistent, removable 3,200 mAh one. HTC's assistant is billed as an essential companion for Sense users, capable of offering contextual recommendations, such as suggesting an earlier wake-up time on the day of a morning meeting, or reminding users to charge a low battery before heading out for an appointment.
Taiwan-based consumer electronics manufacturer HTC Corp.
HTC has announced the U Ultra, its newest flagship.
Pricing and availability: HTC U Ultra will sell for $750 (approx Rs 51,000). Shipping of the phone will commence by the end of January while for the rest of the world will have to wait until March. HTC says the U Play is a "playful phone that fits perfectly in your hand". The Companion also uses 4 always-on microphones that allow for voice recognition. Called the U Ultra and U Play, the former for now is the company's flagship, while the U Play will play its smaller, lesser spec-ed cousin.
The HTC U Ultra is available to pre-order today in the United States with a starting price of $749 unlocked.