Sonos is jacking up prices on a slew of its high-ticket speakers, and says the UK's Brexit-linked currency woes are to blame.
The company on Monday said it would raise prices on February 23, increasing the cost of its music speakers, wireless receivers and home-theater accessories by as much as 25%. "In the United Kingdom, this includes local taxation and import duties, but we pay for everything we make in U.S. dollars", the firm said in a statement. As Sonos told the Graun, "Over recent months, there has been a significant change on the USA dollar to GBP exchange rate".
The reason, unsurprisingly, is Brexit.
The company's Connect:Amp will receive the full 25% increase, with its price rising from £399 to £499, Sonos said.
'Racists out!' Demonstrators block LA street to protest immigration raids
There were anecdotal reports of ICE staging traffic checkpoints and random sweeps of people suspected of being here illegally. The statement even suggests people walk away from agents, calmly, if they're not being detained or arrested.
As a result, the price of Sonos' PLAY: 1 will rise 18% in terms of the pound, while the PLAY: 3 will rise 15%.
If you're after a new Sonos speaker, you're going to need to act fast though, with the price hikes coming into force later this month.
Thankfully, because Sonos has given us all a heads up, it means we can still get its kit for the current prices (perhaps a little cheaper if you shop around).
If you've had your eye on a Sonos speaker, you should probably pick one up now as the price increases will not be put in place until 23 February. Apple has already added as much as £300 to the cost of an iMac, and a wallet-busting £500 to the top of the line Mac Pro.