Verizon had stopped offering unlimited data to new customers in 2011.
One of the key elements missing from the Verizon Wireless offering plate has been unlimited data, despite the fact its major competitors have the option ready to go for subscribers.
For $80 a month, Verizon customers will also get up to 10 gigabytes of mobile hotspot usage, plus calling and texting to Canada and Mexico.
Existing T-Mobile One customers will automatically be upgraded with the two new features at no extra charge on Friday, Feb. 17.
With the increasing availability of, and popularity of streaming video and music services, T-Mobile and Sprint's unlimited plans were enticing to many people. Lines three through four are free.
Your move, Verizon. Your move.
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As of February 9, 2017, AT&T was the largest USA telecom player, Verizon was the second largest, and T-Mobile was the third-largest player by market capitalization. "Everything we've done is to provide the best experience on the best network - and we've built it for the future, not just for today", said Ronan Dunne, president of Verizon's wireless division. You must enroll in auto-pay to get those prices and they do not include fees. Additionally, customers must use AutoPay. Currently, the T-Mobile "One Plus" plan that costs $85 a month includes "unlimited HD day passes", but customers have to switch HD video on every day that they want higher-definition video.
Of course, like all so-called unlimited plans, Verizon's is not really unlimited. However, Verizon said that it doesn't expect to do that often. T-Mobile has not given specific details on the new resolution that'll be available to ONE subscribers, but "HD" likely equates to 720p.
Customers can also add connected devices, such as a smartwatch, to the plan for $5 each per month.
With Verizon unlimited data plans, hotspot tethering is limited to 10GB for 4G, after which speeds drop to 3G.
Verizon says that after your account hits 22GB in usage each month, it may throttle your speeds so other customers get prioritization during peak times.