According to the The New York Times, Uber systematically messed with officials trying to hold it to account via a complex array of methods including an internal tool called Greyball.
Four former Uber employees have released details about a piece of software used by the company to avoid police sting operations in cities where it was prohibited.
Greyball, the paper writes, is a smaller tool within a "violation of terms of service" (VTOS) program that tries to weed out people using the Uber app improperly. At the time of the video's recording, Uber was operating in the city without seeking permission, and England was taking part in a sting operation to catch the ridehailing service operating illegally.
Uber would look at the credit card information from registered users to see if that card was linked to an institution like police credit unions and searched social media profiles to identify if a person was involved in law enforcement. When enforcement officials bought dozens of cellphones to create different accounts, Uber employees went to that city's electronics stores to check device numbers of the cheapest phones - the models most likely bought by cash-strapped city agencies. It's still in use today. Since, the tool has been used to skirt officials in cities, such as Boston, Paris and Las Vegas, which some legal experts reportedly suggest could constitute a violation of the federal Computer Fraud and Abuse Act or obstruction of justice.
"With any type of systematic thwarting of the law, you're flirting with disaster", one told the Times.
Yet, far from apologetic, an Uber statement to the paper on the subject can be read as nearly prideful.
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The company has been employing the tactic in areas that have outlawed the service since as early as 2014, the Times said.
This revelation, naturally, will buoy perceptions of Uber's disregard for regulators, safety, and even customers in a quest to serve no god but its own bottom line.
And Greyball is only the latest in a series of health woes for the ailing Unicorn, a company whose $70 billion valuation has made it a symbol of Silicon Valley disruption.
Uber CEO Travis Kalanick attends the summer World Economic Forum in Tianjin, China, June 26, 2016.
"Thats how I roll".
Surely that's what we can expect the executive will do next.