The now controversial ad has offended many people who saw it as trivializing the Black Lives Matter movement.
Controversial Power 105 radio host in the US, Charlamange Tha God, give Kendall Jenner and Pepsi Donkey of The Day for the ad. The skit saw Beck Bennett playing the director of the commercial who brags about it to his friends and family, who have such an aggressively negative reaction that he begins to try and get out of the gig.
Model and Kardashian clan member Kendall Jenner's turn as a Pepsi-wielding protester has some on social media decrying the imagery as appropriation of the Black Lives Matter movement. Pepsi's alignment with Jenner for this spot was likely created to breathe new life into the brand by making it relevant to a new generation of consumers - many of whom identity with Kendall Jenner's persona and aspire to be like her.
'And they get to these police officers, and you think its going to go bad cause there's like a stand off and then.
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"This song is the best thing about the awful Pepsi ad", one viewer posted. This would be the second such instance of self-imposed silence in the last one month.
Indeed, in one of the quickest fizzles in advertising history, Pepsi pulled "Jump In", its lavish but radioactive two-and-a-half-minute global spot, less than 24 hours after its release on the Internet - and before it ever got to run on TV. "Um, I stop the police from shooting people by handing them a Pepsi?"
Social media goers accused Pepsi and Kendall of appropriating civil rights and protests. Though she wasn't involved, Kendall's initial remarks about the commercial showed excitement for the idea."She was after all the first model to appear in a Pepsi ad since Cindy Crawford's iconic role back in 1992. Maybe if I lived there and knew the (issues) before then, maybe I would feel bad", one actor from Bangkok, who asked to remain anonymous, said. Clearly we missed the mark, and we apologize.