Burger King today released a new ad that's meant to get Google Home to tell you about the Whopper, the company's signature burger. The ad features a guy in a Burger King uniform who explains, "You're watching a 15-second Burger King ad, which is unfortunately not enough time to explain all the fresh ingredients in the Whopper sandwich".
Burger King isn't trying to do anything disgusting here, they just want to grab a little bit more of your attention than a 15 second ad can realistically get.
And then there's the bigger problem: Google gets its explanation of the Whopper from Wikipedia.
One month after Google Home users were subjected to an ad for Beauty and the Beast, Google's smart speaker is once again the target of some advertising.
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According to David Carroll, associate professor of media design at the Parsons School of Design, Burger King's approach might be a novel gimmick, but it will wear off fast.
One of which (via Engadget) altered the product description to: "The Whopper is a burger, consisting of a flame-grilled patty made with 100% rat and toenail clippings with no preservatives or fillers, topped with sliced tomatoes, onions, lettuce, pickles, ketchup and mayonnaise, served on a sesame seed bun".
Burger King is an especially aggressive company when it comes to marketing - once pricing its 10-piece chicken nuggets at $1.49, or combining Cheetos and macaroni and cheese in stick form. Earlier in 2017, a San Diego station's story about a six-year-old girl who bought a dollhouse with Amazon's Echo speaker, a competing home assistant, set off Echo devices when the command was repeated on air. And a Super Bowl ad for Google Home mistakenly activated the always-listening device.
Contrary to reports claiming Google has disabled the functionality, we were just able to summon the Assistant by playing the ad.
The page also now contains references to the controversy itself and subsequent Wikipedia editing, because the internet is a snake that perpetually eats its own tail. Consumers typically leave these devices on, meaning they could be triggered at any time with the correct words.