The perforated cylindrical "Invoke" looks similar to the Amazon Echo device, aimed at a similar target market.
That Harman Kardon Cortana speaker we've been getting excited about in recent weeks has quietly, and perhaps prematurely been revealed. Moreover, it looks like the Harman Kardon Invoke could be available in both silver and black.
Harman Kardon was bought by Samsung late past year.
For now, you can register to be notified about when the Invoke will go on sale.
It had then echoed that Amazon's Alexa and Google Assistant should start discussing their exit strategies as Cortana was stepping foot in the smart speaker space soon.
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Originally appearing here, a web page previewing the speaker spotted by Thurrott.com yesterday (May 7) gave us our first look at the device first teased in late 2016.
As for the features, the Invoke speaker is powered by Harman Kardon's legacy audio technology and projects sound at 360 degrees.
Microsoft has been testing Cortana's interaction with the new speaker with a limited subset of Windows Insiders for a few weeks, according to MSPoweruser, including both the Windows 10 version of Cortana as well as the Android app. It also shows off the blue light ring, which we saw in the trailer, at the top of the speaker.
Microsoft also plans to host a session on "Cortana advanced language and voice skill design" on Thursday, May 11, according to a schedule of events at Build.