The e-commerce giant is working on a standalone messaging app called Anytime, according to a report in AFTV News.
The company has been surveying users to see what is important to them in a messaging app, and a couple of images have leaked suggesting that a new service is in the works and potentially very close to release.
In its description, Anytime would do much of what we expect - such as messaging, calls and video calls - along with photo sharing, @ mentions and a few games thrown in as well.
Seattle-based Amazon is reportedly testing the messaging app and gathering feedback from select users. This feature may give Amazon an edge over other messengers since WhatsApp and Facebook both need your number to log in the app. Facebook Messenger even wants to be the SMS service in your smartphones.
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Amazon's messaging app will be available on Android, iOS, and desktop. The name of the app is "Anytime".
The main aim behind this AnyTime chat app is to bring people more closer to eachother.
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The Facebook-owned messaging app now lets its army of loyal fans send documents of any type during chats. However, it's not known at this point if Amazon will keep this limited to its devices like the Fire Tablet and the Fire TV, although we expect there to be some added perks for users of its products. By contrast, WhatsApp features end-to-end encryption, which makes sure only the sender and the recipient can read messages going in and out - not anybody in between. Amazon Anytime is said to have basic functions such as text messaging, voice calls and videos calls, but the way in which you message someone is a little different to some of its rivals. Alexa integration is also easy to imagine.