The service will likely help fill the gap in the market that exists today between buying an Alexa-powered device along with aftermarket smart home products, and actually getting them to work. Best Buy's spokesman declined to comment on the reviews. While you might not need these services yourself, they could easily pad Amazon's bottom line if they become a regular part of its catalog.
Nearly immediately, investors reacted by selling out of Best Buy's stock in a big way - the stock was down more around 7 percent as of 11:30 am ET on Monday.
For customers wanting in-person help setting up their complicated new technology, Best Buy's Geek Squad was one of the most well-known options.
Over 7.5 million shares of BBY stock have traded hands so far, which is well above its 4.2 million average trading volume for Best Buy stock.
The retail giant has started to offer in-home tech consultations and installations in select cities.
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Twice former victor Alberto Contador was one of the big losers on the day from the 181.5km stage from Nantua to Chambéry . Bardet, riding on familiar roads - his AG2R-La Mondiale team is based here - attacked on the final descent and got clear.
Amazon's rival services are already live in seven West Coast cities and Amazon job listings are signaling a wider rollout across the country to cities like Las Vegas, Dallas and Miami. "They have been handpicked for their technology experience, passion for customer service, and strong track record", Amazon boasts. Despite some recent legal troubles, the Geek Squad has built a pretty positive reputation over the past decade and a half as a great resource for consumers looking to get assistance installing their electronics or for in-home or in-store consultations.
Amazon's mission to become the only company in the United States continues unabated as Recode reports that the online retailer is beginning to roll out its own in-home installation and fix service to compete with Geek Squad.
The debut of Amazon's service, which was reported earlier on Monday by Recode, sent Best Buy shares down as much as 8.2 percent to $53.10.
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