The video, which has gone viral since being aired online and in cinemas this week, showed a mother-in-law examining her son's bride as the young couple waited at the altar to be married, an attempted play on a common stereotype of fussy Chinese parents.
Before leaving the ceremony, the mom catches a glimpse of the bride's breasts, which the bride then covers in shame.
An Audi commercial equating women to used cars has riled up consumers in China.
UK, EU Set To Open Next Round Of Brexit Talks In Brussels
Only when "sufficient progress" has been made on those matters will the European Union allow discussions to turn to trade. Barnier said on Monday that the talks, which run to Thursday, would "delve into the heart of the matter".
Audi didn't immediately respond to an email, and Ogilvy China declined to comment. One Youtube user suggested the public "demand a formal explanation and apology from Audi" for discriminating against women. In another spot, to be fair, it's a boyfriend who gets compared to a used auto. She shushes him, puts him on a speed boat, races him through the jungle and brings him to a room where she hooks him up to a lie detector test to learn whether the "I love you" is for real.
Audi has been struggling in China of late, with BMW and Mercedes beginning to overpower it. He added that the company's local joint venture partner was responsible for marketing in China. (There are days when The Bulldog feels like a used car).
FAW-Volkswagen Automotive sold 253,635 Audi cars in the first half of 2017, down 12.2 percent from a year ago.
According to Ad Age, social media users in China also point out the weird dichotomy between this commercial and the company' spot during the Super Bowl, titled Daughter. The backlash in that case was fierce.