Today's further 33 percent reduction in the price of a Rift/Touch hardware bundle makes high-end, PC-based VR a good deal more affordable than it was just past year. It does, though, put the price of owning the high-end headset on par with its toughest competitor, Sony Corp.'s PlayStation VR. The new price won't be permanent, however, as the Rift + Touch bundle will go back up to £598 in six weeks' time, so now's the time to get one if you've been hesitating over whether to take the plunge.
Speculation comes in with two possibilities: either Oculus isn't selling units fast enough to drive those game sales, and is sitting on excessive stock; or there is the potential for an imminent Rift 2.0 launch in the coming months. Basically, it's probably the best time to get into PC-based VR in terms of overall cost. In fairness, price drops over time is completely normal, but to cut prices by almost 50% in such a short period of time, is both great, and concerning.
If there's a magical price for selling game consoles, it's somewhere south of $400.
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"We think that [a £399] price point is very mass market", Rubin said.
The HTC Vive was available for only $749.99, and it came with the two controllers, the headset, two lighthouses, an HTC software bundle pack, a free copy of Star Trek: Bridge Crew and a $50 Steam gift card.
But now, with this temporary price drop making the Rift and Touch literally half the cost of the Vive, picking the bulkier, more developer friendly device will be that much harder to justify for regular users who are new to VR. The Sega Saturn, on the other hand, dropped to $199 just a year after launching at $399. Those price cuts were made as the Rift reached its first birthday. It's the second time this year that Facebook has discounted Oculus gear.
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The officers couldn't believe what was happening but chose to help Thompson during his big moment. Before officers arrived, Thompson was celebrating his birthday and the Fourth of July with family.