While YouTube's redirect strategy now only works in English, the site will soon bring it to other languages. The site came under fire recently after major advertisers found their ads running alongside extremist propaganda videos. When a person uses certain keywords on YouTube, the site instead will show a playlist of videos that counters "violent extremist recruiting narratives".
One of the core aims of this drive was to weed out violent content from the platform and today YouTube has announced that they'll be integrating Jigsaw's Redirect method on YouTube to steer users away from extremist videos.
"We hope our work together will also help open and broaden a dialogue about other work that can be done to counter radicalization of potential recruits", a YouTube blog post says. In the coming weeks, YouTube says that it intends to incorporate this Method into wider set of search queries in languages other than English, and dynamically update search terms and work with NGOs and other peace keeping organizations to develop anti-terrorist content and also roll the Method to Europe. In a long article on the topic, Motherboard writes, "I$3 n order to prevent users from flagging explicit or inflammatory extremist videos, terrorist media groups and disseminators like The Upload Knights and AQ's As-Sahab Media Foundation often label YouTube videos as 'unlisted, ' meaning that the videos can not be searched-only accessed if you are given the link". YouTube will also work in collaboration with non-governmental organizations to develop new content created to handle violent extremist messaging "at different parts of the radicalization funnel".
As far as the success of the Redirect Method goes, the Google-owned giant will monitor the engagement on these videos to judge how the model is working.
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Among other things, YouTube will collaborate with expert NGOs to develop video content created to counter "violent extremist messaging at different parts of the radicalisation funnel" over the coming weeks.
A month ago, we told you about four new steps we're taking to combat terrorist content on YouTube.
The Redirect Project was developed by the search titan to develop software based on YouTube's advertising tools. And this isn't the only way Google is fighting extremist messaging on YouTube.