The notorious clickbait and fake play buttons are News Feed links displayed in the preview image and videos that are essentially merely static images uploaded as a video file to trick viewers to give clicks.
The social network faced heavy criticism in the wake of the 2016 US Presidential elections for allowing inaccurate stories to proliferate on its platform, and for creating a "bubble" that made it more hard for users to access stories outside their typical news sources or areas of interest.
Fake video play buttons can dupe Facebook users into making unintended visits to dubious sites, including those with malicious adware. But the site continues to clamp down on such posts and will now be improving its "integrity of information" by targeting video clickbait. The engineers explain that spammers include these images to lure people into clicking on them (thinking it will cause a video to start playing) and drive people to "low quality websites". Spammers often use fake video buttons to take users to low-quality websites which could even contain malware.
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With the platform's focus on promoting video, these type of clickbait stories are on the rise.
For all the effort put into fighting the problem, clickbait is still one of the worst elements of Facebook.
Expect to see less misleading videos as Facebook implements the changes in the coming weeks.
Facebook said that the changes shouldn't effect most Pages on the platform - only those that rely on intentionally deceptive practices.