Prior to this quarter, Apple posted year-over-year declines in iPhones sales for the Chinese market over the past six quarters straight.
Apple's declining streak in China has come to an end, as shipments grew 40% from 8 million in Q3 2016 to about 11 million this quarter.
The tech world is eagerly waiting for the iPhone X launch on November 3 - and that outsized focus has seemingly turned Apple's other fall 2017 release, the iPhone 8, into the ugly little sibling in the smartphone ecosystem.
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Despite renewed momentum in smartphone sales, Canalys believes that Apple won't be able to carry this forward.
Apple has been working remarkably to keep up its quarterly deals, the entire year. The response to the new iPhone 8 and the iPhone 8 Plus has been positive, and the Chinese audience is hyped for the iPhone X. "The high sales cater to pent-up demand of iPhone upgraders", said Jia Mo, Canalys' research analyst.
As Apple has finally started shipping its latest flagship device iPhone X, which will cost you around $1000 and it is the most expensive smartphone by Apple until now, we can clearly witness plans of Apple to become a $1 trillion company. He added that the iPhone X would enjoy a healthy grey market status, but Apple's popularity is unlikely to be helped by it in the short term.
Despite the Top 5 strengthening their positions, the decline in shipments is worrying all manufacturers. "Moving into the last quarter of the year, the competition among the top vendors in China will remain tight with no clear victor", said Canalys Research Analyst Hattie He. On the back of its aggressive offline expansion, Xiaomi is poised to break the dominance of Huawei, Oppo and Vivo next quarter, making it an even tighter battle to the top.