It even prompted Hawaii State Rep. Chris Lee to publicly denounce EA's game as "predatory" during a press conference where he argued that it is "a Star Wars-themed online casino created to lure kids into spending money".
The controversy over Star Wars Battlefront II's infamous loot boxes continues to be felt even after they were removed from the game, as EA's stock plummeted to a significant degree as a result of the intense backlash the game received for this unwanted feature.
Speaking at the Credit Suisse 21st Annual Technology, Media & Telecom Conference today, EA CFO Blake Jorgensen had a chance to offer the company's takeaways from the whole experience, which came to a head earlier this month when the publisher temporarily deactivated microtransactions in the game just hours before launch. "No offense to pink, but I don't think that's right in the canon".
Gabrielson said they would return "at a later date, only after we've made changes to the game". Not only is Star Wars Battlefront II not performing properly, but EA's entire microtransaction business model could be in jeopardy. "We're not giving up on the notion of MTX", he said. How are the consumers playing the game? But Star Wars fans may also want to tailor things - a different colored lightsaber, things like that.
The best feeling in the world is that of Schadenfreude when you see a company like Electronic Arts suffering.
CNN Grinches to Boycott White House Media Christmas Party
On Monday the department sued AT&T to block the merger with the justification that it will hurt competition and consumers. The White House Christmas Party, scheduled for Friday at 2 p.m., was slated to have punch and pie.
We don't know what goes on in the board rooms where these agreements are signed or what restrictions developer DICE was given, and whether those directives were handed down by EA or Disney. So if you did a bunch of cosmetic things, you might start to violate the canon. Some people have more time than money, and some people have more money than time.
We're not sure what direction EA is going to take from here, but hopefully the company finally learns where to draw the line in terms of the profit-making methods it implements in its games. We're trying to build games that last for years, not for months...
The idea is that players pay real money to unlock a virtual "loot box" without knowing what kind of reward is inside. The retention day over day is better than we've seen in nearly any of our games.
"The most important thing is listening to the consumer and designing events and live services to keep people playing that game for a very long period of time".
The reason I'm bringing this up is not to incite fear, but to say that we can make a difference by not purchasing these games with shady practices instead of letting the government step-in and take control. "And we'll be adding in the next couple weeks, more content than we've ever added in a game before".