Legere says T-Mobile wants to bring the same Un-carrier type disruption that changed the wireless carrier industry to the market for TV providers.
In a blog post and companion video, T-Mobile said that it "the Un-carrier will build TV for people who love TV but are exhausted of the multi-year service contracts, confusing sky-high bills, exploding bundles, clunky technologies, outdated UIs, closed systems and lousy customer service of today's traditional TV providers".
But T-Mobile's confident it'll be able to persuade the estimated 1.6 million subscribers who left traditional cable companies in the first half of 2017. So, whatever T-Mobile's TV service materializes as, you'll be able to watch on any of your screens.
T-Mobile hasn't laid out specifics for the offering but called out other TV providers, specifically AT&T, for locking customers into long-term contracts and undesirable bundles. It notes that by using current content creators, the company will be able to disrupt legacy pay TV models that cable and satellite providers have been relying on. The service will launch next year, according to T-Mobile CEO John Legere.
T-Mobile says it will provide Layer3 TV's video service over its nationwide 4G wireless network.
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T-Mobile prides itself on be the "un-carrier", so we can't wait to see how the company plans to navigate the market with its TV offering.
T-Mobile didn't disclose terms of its purchase of Layer3, which will keep its base in Denver. At the time, Layer3 said it planed to create 300 jobs over the next several years.
T-Mobile points out that they have been a leader in mobile video options for their customers starting with the Binge On service that gave consumers the ability to stream as much video content as they wanted. "Some could argue that TV is a crowded space but you could have said that about mobile before we disrupted that as well", he said.
T-Mobile also claims that the time is right for the Layer3 acquisition because of its capable 4G LTE network and all of the work it is doing to prepare for 5G.