Jeddah sources have made a statement that presently the Saudi private company on Thursday had inaugurated the first auto showroom for women only just five months before a decision allowing females to drive takes effect.
At least 1,200 tickets have been bought by women and families for Friday's game, Saudi newspaper Okaz reported, citing a sales official.
The event taking place in Le Mall, Jeddah, is the first-ever vehicle exhibition for women in the country as they were only entitled to the right to drive a few months ago.
Saudi Arabia's 32-year-old Crown Prince Mohammed bin Salman, who is King Salman's son and heir, is seen as the driving force behind these changes.
The reform is in line with the kingdom's Vision 2030 programme that seeks to elevate women to almost one-third of the workforce, up from about 22 percent now.
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Players will be ranked by their ability to find and hide balloons, trying to set the highest scores they possibly can. In Find It mode players are tasked with finding another player's balloon, and only have the thirty seconds to do so.
According to ABC News, women will be kept apart from men for much of their stadium experience, and will be required to enter through separate entrances, sit in an area designated for them, and can only use stadium facilities and areas marked for women.
Details are emerging on how tourist visas to Saudi Arabia will work, as the kingdom opens itself up to worldwide visitors.
The move is Saudi Arabia's first social reform planned for this year granting women greater rights.
Women over 25 will be able to visit without needing to be accompanied by a male relative, Arab News reports, quoting the Saudi Commission for Tourism and National Heritage.
Currently, all drivers employed by the two firms are male but following the ground-breaking royal decree that announced plans to lift the ban on women driving last September, both companies have been on a female recruitment drive.
Women were allowed to attend the public event for the first time.