The new deal went into effect on Thursday.
Meat, seafood and other grocery items - as well as select alcoholic beverages - will be offered through Amazon's Prime Now app and website. Two-hour delivery is free for all Prime members with orders of $35 or more, and customers can pay an extra $7.99 to have their items delivered within one hour.
Once the orders are picked, they will be packaged accordingly and then will be handed to the Amazon Flex delivery drivers. Acme touts that its orders can be delivered "in as little as 2 hours" and is offering shoppers $10 off plus free delivery on their first online order of $35 or more. It's not clear if rival grocery delivery companies will still be allowed to deliver Whole Foods items to customers.
It's also precisely the action rivals have been preparing for since the day Amazon - with the Prime program that's been so successful in cementing customer loyalty - announced plans to buy Whole Foods. Some alcohol will also be available for delivery.
The online retail giant, which acquired the grocery chain past year for $13.7 billion, just launched the new Prime perk, which is now only available in the four aforementioned locations.
With all of these options available to alleviate the burden of hiking to the supermarket, it's little wonder that the online grocery sector has been booming.
This is all part of Amazon's never ending desire to be the one stop shop for consumer spending and to tie them in ever closer with additional Prime benefits. It already partners with other local retailers to deliver goods via Prime Now. "We're going to have a huge expansion ahead", said Landry.