Amazon acquired the high-end grocery chain in August and has found numerous ways to bring Amazon convenience to Whole Food shoppers, including installing lockers in stores. Non-Prime members aren't left out in the cold, however.
Amazon Prime Rewards Visa users have always earned 5% back on qualifying Amazon.com purchases, but this marks the first time that substantial kickback has been offered outside of the company's ecommerce platform.
Amazon's latest move since acquiring Whole Foods falls in line with CEO Jeff Bezos' ultimate vision for Prime, which he has previously said is to make its selection of rewards and offerings so plentiful that it simply becomes "irresponsible" for consumers not to sign up. All the cardholders get back 2% on restaurants, gas stations and drugstores while 1% for all other purchases, notes TechCrunch.
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However, the storm has downgraded significantly, though residents have been told to brace for floods and winds of up to 150km/h. Nearly 200 schools were shut, and New Zealand's national airline cancelled all flights to and from the capital, Wellington.
Amazon is leaving no stone unturned to rake in more Prime members, and channel those towards Whole Foods and vice versa.
Amazon has added yet another perk to its $99-per-year Prime membership scheme. Free for 14 days - no credit card required! There is also now a Whole Foods online storefront on Amazon's website. Amazon has said Prime is becoming the loyalty program for the chain which it acquired past year, although how exactly that would work remains unclear. This credit card offer is another step in implementing the frequent shopper plan.
Writing for Forbes, Phil Lempert, "The Supermarket Guru", said a family of four could earn $658.38 cash back shopping at Whole Foods annually with the Prime card. Amazon opened pop-up stores this past holiday season at Whole Foods locations with opportunities for customers to try out devices and learn more about Prime.