With many online shoppers now being directed to Amazon for their product purchases, the new initiative will both generate significantly more revenue for Google and enable other companies such as Target and Walmart to more readily compete with Amazon in the ecommerce sphere. Merchants can use the service to let consumers make purchases directly in Google's search engine and the Google Assistant virtual assistant, using a new universal shopping cart.
This announcement marked an opposite approach to Amazon's retail ambitions, which recently have included acquiring Whole Foods and launching its own chain of Amazon Go Stores, and giving consumers the ability - at the behest of some marketers - to make purchases through their Alexa-enabled devices. Google gets a part of the profit from each, which is different from its typical ad revenue model.
One example Google gave in its blog was of a customer that can search for hand soap, find a sponsored listing for Target's branded soap, and add it to a cart on Google Express, then purchase aluminum foil using the Google Assistants voice search capability, and use one streamlined site to purchase all her items.
Wenger didn't see Welbeck penalty incident
But crucially Arsenal were able to draw level in dubious circumstances four minutes later. The Arsenal team before the Europa League match between Arsenal and A.C.
So far, Google is encouraging companies to see it as an ally against Amazon.
Google is working with several retailers on the new service, including Target, Walmart, Ulta Beauty, Costco, and Home Depot. Daniel Alegre, Google's president for retail and shopping, told Reuters exclusively. The new Google program, named Shopping Actions, hopes to change that and will be available in the United States to retailers of all sizes.
Retail partners saw the average size of a customer's shopping basket increase by 30 percent, Alegre said, pointing to early results from the Shopping Actions program. This new program would also help the search king contend with the likes of Amazon in the world of e-commerce.
For instance, during the past six months, Target has seen the size of its guests' Google Express baskets on average increase by almost 20%.Ulta Beauty's average order value on Google Express rose 35% since 2016. Target reported that the size of customers Google Express checkout carts increased by almost 20 percent since partnering. And, it must be noted that Google's latest program impacts the search results. As its part of the bargain, Google gets a piece of each purchase that's made.