YouTube Music service will make original songs, artist playlists, albums and remixes accessible from one spot. The price for new subscribers is increasing from $9.99 per month to $11.99, but existing subscribers will still enjoy the current rate.
YouTube will release the service from 22 May in America, Australia and New Zealand and will "expand more broadly" in the coming weeks. And in the course of a month this service will be available in Canada, Germany, France, UK and other European countries. It is Google's ad-free answer to Spotify and Apple Music. "The days of jumping back and forth between multiple music apps and YouTube are over", said Elias Roman, Product Manager, YouTube Music. You also won't be able to download music for offline listening on this tier either. Google Play Music will remain for now and subscribers instantly get YouTube Music Premium as well. The new YouTube Music will be completely its own service that will have its own desktop player, according to Android Police. "If there was ever a company that could build a successful subscription business, it would be YouTube", Lyor Cohen, YouTube's head of music, said this week in an interview. In addition, YouTube Premium will be also launched.
The new YouTube Music largely follows that model, except it will now be available as a standalone subscription and will be launching in a bunch of new markets, too.
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Google is arguing that its recent focus on AI is part of the reason, and that it will allow you to find music by describing it in a search rather than having to know the name and artist. Moreover, it is going to offer access to all of the original YouTube content such as Cobra Kai and Step Up: High Water, as well as those which are still under production.
More information on YouTube Music can be found here. Google Play Music is purely music-based, and functions as both a streaming service (like Spotify) and a storage location for your vast collection of MP3s. YouTube premium also incorporates new YouTube music. As long as you describe it well, or provide a line or two of lyrics, it will give you the song you want.
In tandem with the YouTube Music launch, Google also revealed that YouTube Red - its paid subscription service that removed ads from across the whole of YouTube and offered original content too - will now become YouTube Premium.