Amazon Alexa and the Google Assistant are the two most popular personal assistants in the market.The Alexa-powered Amazon Echo lineup of smart speakers and the Google Assistant-powered Google Home speakers dominate the smart speaker market. The publication notes that Amazon will release some of the devices at an event scheduled later this month. In the latter department, these Alexa-enabled smart appliances have always been produced in collaboration with other brands, however, that's about to change.
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Some of the devices will have Alexa built in, while others will be able to connect to the voice assistant. Amazon reportedly has a minimum of 8 Alexa-based hardware devices in the pipeline, all of them now unannounced, that will potentially be available to purchase for the holidays. It has also strengthened the smart speaker market, which is expected to be touch $30 billion by 2024. Sonos already has an amplifier and subwoofer that works with Alexa, while GE has a smart microwave that can be connected to and controlled with Alexa. Of course, there are rumours that Amazon is also building robots for the home. By partnering with smart home installation companies, Amazon can make its Alexa-powered devices more readily available in new homes.
If the new devices are made and sold by Amazon, they would be in direct competition with similar devices made by Sonos and Garmin. Higher-end models provide further flexibility to explore Amazon's offerings beyond Xbox, but as always, these come at a premium.