He went on to reveal that the magenta carrier and streaming service are now working together actively in order to determine what kind of "impact, if any", today's price hikes will have on consumers.
The AP reports that the basic $8-per-month streaming plan will be raised to $9. The highest-tier plan, which offers 4K Ultra-HD will go from $14 to $16. Will subscribers willingly accept the new rates or should we expect the sort of pushback Netflix experienced in 2011 with its Qwikster misstep?
The new pricing is already visible on the Netflix website, and it applies to the U.S., and around 40 Latin American countries where the company charges in dollars.
The price hike will extend to about 40 countries in Latin America (including Uruguay, Barbados and Belize) where it bills in USA dollars - but for now, it will not take place in Mexico and Brazil, the region's biggest markets.
"We change pricing from time to time as we continue investing in great entertainment and improving the overall Netflix experience". Shares in Netflix were up 6% in early trading at the time of this writing (via CNBC).
Netflix shares rose more than 6 percent after the company announced it would increase subscription rates by as much as 18 percent. An extra dollar or two a month from the company's 58 million USA subscribers wouldn't hurt.
Powell: Fed 'Waiting and Watching' With Patience on Rates
The central bank "will not hesitate to make changes" to its balance sheet policy should the economic picture shift, Clarida said. This turn is likely to have as an interesting side effect that you should relax the relationship of the Fed to the White house.
You're going to pay more for Netflix within the next three months, as the company seeks to reinvest in its original programming and ward off new competition.
Another round of Netflix price hikes is upon us.
But the success of "Bird Box" has Wall Street bullish on the company.
All three of the company's plans will increase in price by $1-$2. Walt Disney is gearing up to launch a streaming channel this year.
That was also underscored by the company's strong showing at the Golden Globes, where it won five awards, more than any other network or studio.