The release of "ME!" follows months of endless clues, theories, and speculation about Swift's new era.
In the caption, Swift announced that she'd be dropping the video on YouTube using the platform's premiere feature. The new era is a total 180 from the hardcore black-and-white, snake-driven aesthetic of Reputation.
Unlike her frankly freaky fling with Tom Hiddleston, which saw the Night Manger splash about in the sea in a "I heart TS" t-shirt as the world's media watched on, Taylor and Joe have kept things as private as possible.
The music video has been directed by Dave Meyers and Taylor Swift herself.
Me's music video opens with a snake - an animal heavily linked to Reputation and its ensuing tour - slithering over a cobbled street before bursting into butterflies.
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It's not secret Swift is one of the most thoughtful and sneaky artists in the world.
The band is also up for four awards that night, including Best Rock Song with "High Hopes". "That's the fake Christmas tree".
Thanks to the star's dedicated fan base and the hours of detective work they've all put in, we've managed to compile some of the clues Tay Tay wants analyzed. Considering the "No" spelled out in jewelry, we're thinking she didn't get engaged to current boyfriend Joe Alwyn but rather added another kitten to her pack.
During her delivery of a line referencing "cool chicks", the camera pans to a wall in the apartment decorated with portraits of young chickens - and hidden in the midst of this arrangement is a framed image of the country trio the Dixie Chicks.
"ME!" is the first single from Swift's upcoming seventh studio album, which is yet untitled. "Cuz she's dead!" In "ME!" she has a new lyric: "I know that I went psycho on the phone".
It's great to see Swift out here still crushing life.
Dates also seem to be significant for Swift.