Google started off on the right track when they chose to release smartphones that would be more affordable to the mass but then they switch tactic and started focusing on devices for the premium market. Both Smartphones will highlight the company's developer conference, I/O, and it should finally put to rest the many rumors that make the Pixel one of most talked-about devices as of late. Presently, under nine months since the device launched, you can get a brand-new Pixel 3 or Pixel 3 XL for $200 off from Google's online store.
A total of eight variants passed through SIG - four for the Pixel 3a and another four for its larger brother the Pixel 3a XL. Google attributes the reason for reduced Pixel sales to high competition in the Indian smartphone market, with the likes of Apple, Samsung, Xiaomi and others reigning the high-end smartphone kingdom.
When the Pixel 2 and Pixel 2XL were launched, they started at $649 and $849 respectively and with the release of the Pixel 3, the prices were increased significantly.
Burger King plans to sell the Impossible Whopper nationwide this year
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Google's upcoming mid-range Pixel series smartphones have been all over the news since quite some time. However, Google explained on an earnings call this week that sales of its Pixel 3 have been lagging since its release. The phones will apparently come with mid-tier processors and without any bells and whistles but are rumored to have the same imaging capabilities as the more expensive Pixel phones.
"Phones definitely across an industry, I think we are working through a phase where there is definite year-on-year headwinds", Pichai said, never explaining what those "headwinds" actually entail.
The overall hardware revenue Google generated in the past quarter amounts to $5.5 billion, but it's hard to say the total contribution that was made by the smartphone sales to that figure.